Here, it’s also important to choose a distinctive font for the logo and play with it a little bit. They are a basic option for companies having catchy names - like Drupal, Loreal, or Sharp. These logos are essentially made of the company’s name. Modern designers love these logos as they're easy to use in the company's communication. Some popular examples of lettermark logos include Hewlett Packard or HP British Broadcasting Company, or BBC or Home Box Office, known as HBO. Note how the company uses lots of negative space with this logo. Grabs the attention of your target audience.Establishes your brand identity and image.It creates a strong impression and is, therefore, more memorable.Using modern logos brings the following advantages to a business: Therefore, a modern logo is a logo that encompasses today's design trends and is a combination of design elements that feels fresh, simple, and evergreen. It also relates to the artistic movement known as "Modernism," which is characterized by valuing function over appearance and a simple yet universal visual language. The term 'modern' refers to something which relates to the present or a time in the past that wasn't too long ago. For more information, read our affiliate disclosure. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). Important disclosure: we're proud affiliates of some tools mentioned in this guide. 15 Modern Logo Examples Based On Your Industry□.A Short Overview Of Modern Logo Design Trends□.Ready to dive into the world of modern logos? Let’s go! In this article, we’ll overview some basic types of logos, recall modern logo design trends, and list some great examples of current logo designs based on different industries - from tech to restaurant businesses. You also want to keep in mind that it will be present in all your visual materials - both online and offline, starting from your business card to Facebook posts, and has to look good everywhere. But how do you create a logo that instantly transmits your business’ core idea, and builds a great visual system around itself? If you’re puzzled about where to start with your brand identity, a logo is one element to pay attention to first.Ĭreating logos is a science many brands pour huge sums of money into developing their distinctive logos. 1.Your visual brand identity starts with your logo. We've collected 17 parallax scrolling examples that may inspire you to use this web design trend in your own work. 17 examples of parallax scrolling websites Include options for users to turn off parallax effectsĭon't let your effects distract users from important information.Constrain movement effects within a small area of the screen.Keep the number of parallax effects to a minimum.If you use these websites as inspiration for your own, follow these guidelines for accessible parallax effect design: The illusion of movement and depth can cause dizziness or disorientation. While parallax effects can make websites feel more interactive and engaging, it’s important to note that excessive movement within parallax effects can cause harm for those with vestibular disorders. This visual technique creates an illusion of depth which leads to a faux-3D effect upon scroll. Parallax effects involve a website’s background moving at a different speed than the foreground content. Parallax scrolling is a popular trend in website design because it can make a design feel more exciting or immersive.
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