The deal marks New Form’s second licensing deal with a major linear television brand. The Freeform app reaches a highly engaged millennial audience, making it the perfect platform for this series.” Kendra Johnson, head of Distribution and Strategic Partnerships at Maker Studios, added, “Lisa and this playful, funny series are a great complement to the Freeform voice.” JC Cangilla, senior vice president of Business Development at New Form, commented, “Freeform is a great platform for a dynamic show like ‘Party Girl’ and we’re excited to work with our second traditional network on their digital offerings.” The “Party Girl’ pilot first emerged during the New Form incubator program last year and was further developed into a series project premiering at the 2016 Tribeca Film Festival. ![]() The series is produced by digital studios New Form and Maker Studios. “’Party Girl’ is a hilarious show that beautifully portrays the emotional highs and lows of being in your twenties,” said Karey Burke, executive vice president, Programming and Development, Freeform. “We love working with emerging talent like Lisa, who has such an authentic and fresh point of view. “’Party Girl’ is a twisted homage to birthday party entertainers, based on Lisa’s personal experience, and a nod to all of us who try to maintain our dignity in a world set up for us to have none.” “We are thrilled to premiere our show on the Freeform app and are glad to be a part of their family,” said Schwartz and Friedman. Schwartz is best known for her widely popular YouTube channel that has over 2 million followers and her musical parodies that have amassed millions of views. ![]() The series features a cast of characters including Fay, the slightly off, mama bear leader (Beverly D’Angelo, “National Lampoon’s Christmas Vacation”) Philip, the mediocre magician (Ed Begley Jr., “Pineapple Express”) and Clive, the client that literally takes the cake as the weirdest party hero ever (Adam Busch, “Men at Work”), among others. Loosely based on Schwartz’s experiences, “Party Girl” follows a twenty-something (Schwartz) as she navigates adulthood while working with a band of quirky co-workers at a Los Angeles party company that specializes in themed birthdays. “Party Girl,” an exclusive 10-episode original short-form series co-created by actress, writer and comedian Lisa Schwartz (aka LisBug) and television writer Lacey Friedman (“The Goldbergs”), is live now on and the Freeform app for mobile and connected TV devices. Scripted Comedy Co-Created by Actress, Writer, and Comedian Lisa Schwartz and TV Writer Lacy Friedman
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